Daily Life: Photokina 2010 Recap

Last week I went to Cologne, Germany, to represent Wuala at the LaCie booth at Photokina 2010.

LaCie highlighted their professional storage solutions, while I showed visitors how to include Wuala into their professional workflow. When talking about online storage, I realized that even though there seems to be a lot of interest in this 'new' way of storing files, most people are still a bit skeptic of storing their files online, as they prefer to have physical control over their data. However, when I asked them what would happen if their external hard drives were to be stolen, most looked at me helplessly.

Wuala as a tool for replacing FTP and accessing data on the go, seems to be the solution most professionals have been looking for. Many were interested in learning how to use Wuala in their workflow for exchanging confidential data either with their own team or with customers.

Since we seldom have direct contact with potential users, being at a fair is a great opportunity for new insights: How do newbies react to online storage? Do they want to use it? For what would they use it? These various reactions help us a lot.

From my point of view, it was a pleasure connecting with new users - I look forward to seeing you again at the next Photokina in two years!